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The number of times users click on an advertisement. |
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Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.
Source: en.wikipedia.org/wiki/Central_ad_server |
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Adware, or advertising-supported software, is any software package which automatically plays, displays, or downloads advertisements to a computer after the software is installed on it or while the application is being used. Some types of adware are also spyware and can be classified as privacy-invasive software.
Source: en.wikipedia.org/wiki/Adware |
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Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors.
Source: en.wikipedia.org/wiki/Affiliate_marketing |
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Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline (collectively known as the resource box) that include references and contact information for the author's business. Well-written content articles released for free distribution have the potential of increasing the authoring business' credibility within its market as well as attracting new clients.
Source: en.wikipedia.org/wiki/Article_marketing |
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Artificial Intelligence Marketing (AIM) is a form of Direct marketing leveraging Database marketing techniques as well as AI concept and model such as Machine Learning and Bayesian Network. The main difference resides in the reasoning part which suggests it is performed by computer and algorithm instead of human.
Source: en.wikipedia.org/wiki/Artificial_Intelligence_Marketing |
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A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation, sound, or video to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece. Affiliates earn money usually on a CPC (cost per click) basis. For every unique user click on the ad, the affiliate earns money.
Source: en.wikipedia.org/wiki/Web_banner |
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In addition to contextual targeting, online advertising can be targeted based on a user's past clickstream. For example, if a user is known to have recently visited a number of automotive shopping / comparison sites based on clickstream analysis enabled by cookies stored on the user's computer, that user can then be served auto-related ads when they visit other, non-automotive sites.
Source: en.wikipedia.org/wiki/Online_advertising |
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In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.
Source: en.wikipedia.org/wiki/Pay_per_click |
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A pewr per click model where advertisers compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. |
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A browser exploit is a form of malicious code that takes advantage of a flaw or vulnerability in an operating system or piece of software with the intent to alter a user's browser settings without their knowledge. Malicious code may exploit ActiveX, HTML, images, Java, JavaScript, and other Web technologies and cause the browser to run arbitrary code.
Source: en.wikipedia.org/wiki/Browser_exploit |
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Defines the ad text, url, maximum cost-per-click (cpc), daily budget and geographic targeting of the advertisement. |
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Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). |
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Compensation methods (Remuneration), Pricing models and business models used for the different types of internet marketing, including affiliate marketing, contextual advertising, search engine marketing (including vertical comparison shopping search engines and local search engines) and display advertising.
Source: en.wikipedia.org/wiki/Compensation_methods |
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The advertising text is matched and targeted to the web page's content. |
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A conversion occurs when a prospective customer clicks on an advertisement and purchases a product, subscribes to a service, etc. |
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Cost Per Action (CPA) is an online advertising pricing model, where the advertiser pays for each specified action (i.e. a purchase). |
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Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website. |
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Cost per impression (CPI) is the cost for a single page impression. |
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Cost per mille (CPM) is the cost per thousand page impressions. |
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A credit card is a small plastic card issued to users as a system of payment. It allows its holder to buy goods and services based on the holder's promise to pay for these goods and services. The issuer of the card grants a line of credit to the consumer (or the user) from which the user can borrow money for payment to a merchant or as a cash advance to the user.
Source: en.wikipedia.org/wiki/Credit_card |
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Credit card fraud is a wide-ranging term for theft and fraud committed using a credit card or any similar payment mechanism as a fraudulent source of funds in a transaction. The purpose may be to obtain goods without paying, or to obtain unauthorized funds from an account. Credit card fraud is also an adjunct to identity theft. According to the Federal Trade Commission, while identity theft had been holding steady for the last few years, it saw a 21 percent increase in 2008. However, credit card fraud, that crime which most people associate with ID theft, decreased as a percentage of all ID theft complaints for the sixth year in a row.
Source: en.wikipedia.org/wiki/Credit_card_fraud |
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In marketing, customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) and a new concept of "customer life cycle management" is the present value of the future cash flows attributed to the customer relationship. Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.
Source: en.wikipedia.org/wiki/Lifetime_value |
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Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.
Source: en.wikipedia.org/wiki/Database_marketing |
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Due to the way the Internet is fast evolving, especially through the social web and social media, there is now a plethora of digital channels which can be used to hold a dialogue between a Brand and a Consumer, or groups of consumers. Digital brand engagement is brand engagement with a key focus on communication via the web. The Cluetrain Manifesto written by four visionaries in 1999 (which is now a very long time ago) predicted the Internet would evolve to a point where the consumer holds the "power" and no longer could the corporate world continue to communicate to their markets (the people they wish to interact with) in a push marketing or broadcast manner. How right they were. The Internet has evolved and people/consumers can now be very selective about which brands they choose to interact with; and have the ability to communicate their thoughts and feelings globally. Such mediums on the social web including blogs, micro-blogs, forums, social networks, groups within social networks, bookmarking sites, imagery and video sites can all be utilised by consumers; and they are doing just this in their thousands.
Source: en.wikipedia.org/wiki/Digital_brand_engagement |
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Digital Marketing is the promoting of brands using all forms of digital advertising. This now includes Television, Radio, Internet, mobile and any other form of digital media.
Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.
Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor.
Source: en.wikipedia.org/wiki/Digital_marketing |
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Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising.
Source: en.wikipedia.org/wiki/Direct_marketing |
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A dot commercial is an online advert which takes the form of the traditional 30-second promotional film. The dot is a reference to the dotcom internet commerce revolution at the turn of the century. The name 'dotcom' refers to the .com appendage common to internet domain names.
Source: en.wikipedia.org/wiki/Dot_Commercials |
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Drip Marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of E-mail marketing, although other mediums can also be used. Drip marketing is unique from other database marketing in two ways: (1) the timing of the messages follow a pre-determined course; (2) the messages are dripped in a series applicable to a specific behavior or status of the recipient.
Source: en.wikipedia.org/wiki/Drip_Marketing |
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Electronic commerce, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well.
Source: en.wikipedia.org/wiki/E-commerce |
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An e-commerce payment system facilitates the acceptance of electronic payment for online transactions. Also known as Electronic Data Interchange (EDI), e-commerce payment systems have become increasingly popular due to the widespread use of the internet-based shopping and banking. In the early years of B2C transactions, many consumers were apprehensive of using their credit and debit cards over the internet because of the perceived increased risk of fraud. Recent research shows that 30% of people in the United Kingdom still do not shop online because they do not trust online payment systems. However, 54% do believe that it is safe to shop online which is an increase from 26% in 2006.
Source: en.wikipedia.org/wiki/E-commerce_payment_system |
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Email appending is the process of merging a database of information on individuals containing information other than the individuals' email addresses, with a service provider's database of email addresses in an attempt to match the email addresses with the information in the initial database.
Source: en.wikipedia.org/wiki/E-mail_appending |
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Email filtering is the processing of e-mail to organize it according to specified criteria. Most often this refers to the automatic processing of incoming messages, but the term also applies to the intervention of human intelligence in addition to anti-spam techniques, and to outgoing emails as well as those being received.
Source: en.wikipedia.org/wiki/Spam_filter |
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E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
Source: en.wikipedia.org/wiki/Opt-in_e-mail_advertising |
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E-mail spam, also known as junk e-mail or unsolicited bulk e-mail (UBE), is a subset of spam that involves nearly identical messages sent to numerous recipients by e-mail. Definitions of spam usually include the aspects that e-mail is unsolicited and sent in bulk.
Source: en.wikipedia.org/wiki/E-mail_spam |
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Effective cost per mille (eCPM) is used to measure the effectiveness of a publisher's inventory being sold (by the publisher) via a CPA, CPC, or CPT basis. In other words, the eCPM tells the publisher what they would have received if they sold the advertising inventory on a CPM basis (instead of a CPA, CPC, or CPT basis).
Source: en.wikipedia.org/wiki/Cost_per_mille |
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Electronic money (also known as e-currency, e-money, electronic cash, electronic currency, digital money, digital cash or digital currency) refers to money or scrip which is only exchanged electronically. Typically, this involves the use of computer networks, the internet and digital stored value systems. Electronic Funds Transfer (EFT) and direct deposit are all examples of electronic money. Also, it is a collective term for financial cryptography and technologies enabling it.
Source: en.wikipedia.org/wiki/Electronic_money |
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An electronic ticket or e-ticket is used to represent the purchase of a seat on a passenger airline, usually through a website or by telephone although purchase through airline ticket offices or travel agencies can also get you an e-ticket. This form of airline ticket has rapidly replaced the old multi-layered paper tickets (from close to zero to 100% in about 10 years) and became mandatory for IATA members as of June 1, 2008. During the last few years, where paper tickets were still available, airlines frequently charged extra for issuing them. E-tickets are also available for certain entertainment venues.
Source: en.wikipedia.org/wiki/Electronic_ticket |
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Expanding ad: An ad which changes size and which may alter the contents of the webpage.
Source: en.wikipedia.org/wiki/Online_advertising |
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A firewall is a part of a computer system or network that is designed to block unauthorized access while permitting authorized communications. It is a device or set of devices which is configured to permit or deny computer applications based upon a set of rules and other criteria.
Source: en.wikipedia.org/wiki/Firewall_(networking) |
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In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the CPC within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.
The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards. However, these rates are sometimes minimal, and advertisers can pay more for greater visibility. These sites are usually neatly compartmentalized into product or service categories, allowing a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid ads.
Source: en.wikipedia.org/wiki/Pay_per_click |
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A pay per click model where the advertiser and publisher agree upon a fixed amount that will be paid for each click. |
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Floating ad: An ad which moves across the user's screen or floats above the content.
Source: en.wikipedia.org/wiki/Online_advertising |
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Geo targeting is the method of determining the geolocation (the physical location) of a web site visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, etc. |
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Image spam is a kind of E-mail spam where the message text of the spam is presented as a picture in an image file. Since most modern graphical E-mail client software will render the image file by default, presenting the message image directly to the user, it is highly effective at circumventing normal E-mail filtering software.
Source: en.wikipedia.org/wiki/Image_spam |
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In-session phishing is a form of phishing attack which relies on one web browsing session being able to detect the presence of another session (such as a visit to an online banking website) on the same web browser, and to then launch a pop-up window that pretends to have been opened from the targeted session. This pop-up window, which the user now believes to be part of the targeted session, is then used to steal user data in the same way as with other phishing attacks.
Source: en.wikipedia.org/wiki/In-session_phishing |
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In-text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
Source: en.wikipedia.org/wiki/In-text_advertising |
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An Information filtering system is a system that removes redundant or unwanted information from an information stream using (semi)automated or computerized methods prior to presentation to a human user. Its main goal is the management of the information overload and increment of the semantic signal-to-noise ratio. To do this the user's profile is compared to some reference characteristics. These characteristics may originate from the information item (the content-based approach) or the user's social environment (the collaborative filtering approach).
Source: en.wikipedia.org/wiki/Information_filtering |
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Instant messaging systems, such as Yahoo! Messenger, AIM, Windows Live Messenger, Tencent QQ, ICQ, XMPP and Myspace chat rooms, are all targets for spammers. Many IM systems offer a directory of users, including demographic information such as age and sex. Advertisers can gather this information, sign on to the system, and send unsolicited messages, which could include commercial scam-ware, viruses, and links to paid links for the purpose of click fraud. Microsoft has announced that the upcoming Windows Live Messenger 9.0 would support specialized features to combat messaging spam. In most systems users can already block the vast majority of spam through the use of a whitelist.
Source: en.wikipedia.org/wiki/Messaging_spam |
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Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.
The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
Source: en.wikipedia.org/wiki/Internet_Marketing |
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Interstitial ad: a full-page ad that appears before a user reaches their original destination.
Source: en.wikipedia.org/wiki/Online_advertising |
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Malvertising (from "malicious advertising") is the use of online advertising to spread malware.
Because advertising content can be inserted into high-profile reputable websites, malvertising provides malefactors an opportunity to "push" their attacks at cautious web users who would not normally visit unknown external URLs, by exploting the reputation of the website and the allegedly advertised brands to convince them that they are visiting legitimate advertisements.
Source: en.wikipedia.org/wiki/Malvertising |
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Malware, short for malicious software, is software designed to infiltrate a computer system without the owner's informed consent. The expression is a general term used by computer professionals to mean a variety of forms of hostile, intrusive, or annoying software or program code. The term "computer virus" is sometimes used as a catch-all phrase to include all types of malware, including true viruses.
Source: en.wikipedia.org/wiki/Malware |
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Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.
Source: en.wikipedia.org/wiki/Online_advertising |
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Marketing Resource Management (MRM) provides the software infrastructure to support Marketing Operations Management. Marketing Operations Management is the alignment of people, process and technology to support marketing activities and improve marketing effectiveness. The growing importance of an effective MRM strategy is reflected by the number of leading organizations which are following this path, with implementations of software provided by some of the leading technology vendors operating in this space. This growth is also reflected in the growing importance of the marketing operations role in organizations.
Source: en.wikipedia.org/wiki/Marketing_Resource_Management |
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Mobile ad: an SMS text or multi-media message sent to a cell phone.
Source: en.wikipedia.org/wiki/Online_advertising |
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Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
Source: en.wikipedia.org/wiki/Online_advertising |
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An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. The words "ad network" by itself is media neutral in the sense that there can be a "Televsion Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space.
Source: en.wikipedia.org/wiki/Advertising_network |
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Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals, e.g. free ads papers or Pennysavers. Classified advertising differs from standard advertising or business models in that it allows private individuals (not simply companies or corporate entities) to solicit sales for products and services.
Source: en.wikipedia.org/wiki/Online_classified_advertising |
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Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. If an intermediary service is present the process is called electronic commerce. An online shop, eshop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall. The process is called Business-to-Consumer (B2C) online shopping. When a business buys from another business it is called Business-to-Business (B2B) online shopping. Both B2C and B2B online shopping are forms of e-commerce.
Source: en.wikipedia.org/wiki/Online_shopping |
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Overlay advertising is a technique used by online video producers to monetize video content through using an overlay layer to deliver and display an ad unit. This can be in the form of a video advertisement, hypervideo a product placement or a contextual link, clickable graphic or text that provides information related to the content of the video and/or the target of the link being placed.
Source: en.wikipedia.org/wiki/Video_overlay |
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Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked.
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The advertising text that accompanies a web-based advertisement. |
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With performance-based advertising, the advertiser pays only for measurable results.
With other forms of advertising they pay regardless of results. Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to directly measure user actions that result from the advertisement. In fact, over half of all internet advertising is performance-based today.
Source: en.wikipedia.org/wiki/Performance-based_advertising |
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Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product offering for each customer.
Personalized marketing had been most practical in interactive media such as the internet. A web site can track a customer's interests and make suggestions for the future. Many sites help customers make choices by organizing information and prioritizing it based on the individual's liking. In some cases, the product itself can be customized using a configuration system.
Source: en.wikipedia.org/wiki/Personalized_marketing |
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Pharming is a hacker's attack aiming to redirect a website's traffic to another, bogus website. Pharming can be conducted either by changing the hosts file on a victim’s computer or by exploitation of a vulnerability in DNS server software. DNS servers are computers responsible for resolving Internet names into their real addresses — they are the "signposts" of the Internet. Compromised DNS servers are sometimes referred to as "poisoned".
Source: en.wikipedia.org/wiki/Pharming |
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Pharming is a hacker's attack aiming to redirect a website's traffic to another, bogus website. Pharming can be conducted either by changing the hosts file on a victim’s computer or by exploitation of a vulnerability in DNS server software. DNS servers are computers responsible for resolving Internet names into their real addresses — they are the "signposts" of the Internet. Compromised DNS servers are sometimes referred to as "poisoned".
Source: en.wikipedia.org/wiki/Pharming |
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In the field of computer security, phishing is the criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication. Communications purporting to be from popular social web sites, auction sites, online payment processors or IT administrators are commonly used to lure the unsuspecting public. Phishing is typically carried out by e-mail or instant messaging, and it often directs users to enter details at a fake website whose look and feel are almost identical to the legitimate one. Even when using server authentication, it may require tremendous skill to detect that the website is fake. Phishing is an example of social engineering techniques used to fool users, and exploits the poor usability of current web security technologies. Attempts to deal with the growing number of reported phishing incidents include legislation, user training, public awareness, and technical security measures.
Source: en.wikipedia.org/wiki/Phishing |
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Point of sale (POS) or checkout is the location where a transaction occurs. A "checkout" refers to a POS terminal or more generally to the hardware and software used for checkouts, the equivalent of an electronic cash register.
A POS terminal manages the selling process by a salesperson accessible interface. The same system allows the creation and printing of the voucher.
Source: en.wikipedia.org/wiki/Point_of_sale |
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Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed
Source: en.wikipedia.org/wiki/Online_advertising |
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Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.
Source: en.wikipedia.org/wiki/Online_advertising |
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Pop-up ads or pop-ups are a form of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. Pop-ups are generally new web browser windows to display advertisements. The pop-up window containing an advertisement is usually generated by JavaScript, but can be generated by other means as well.
Source: en.wikipedia.org/wiki/Pop-up_ad |
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Product finders are information systems that help consumers to identify products within a large palette of similar alternative products. Product finders differ in complexity, the more complex among them being a special case of decision support systems. Conventional decision support systems, however, aim at specialized user groups, e.g. marketing managers, whereas product finders focus on consumers.
Source: en.wikipedia.org/wiki/Product_finder |
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Recommender systems, recommendation systems or recommendation engines form or work from a specific type of information filtering system technique that attempts to recommend information items (films, television, video on demand, music, books, news, images, web pages, etc) that are likely to be of interest to the user. Typically, a recommender system compares a user profile to some reference characteristics, and seeks to predict the 'rating' that a user would give to an item they had not yet considered. These characteristics may be from the information item (the content-based approach) or the user's social environment (the collaborative filtering approach).
Source: en.wikipedia.org/wiki/Recommender_system |
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Relationship Marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.
As a practice, Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
Source: en.wikipedia.org/wiki/Relationship_marketing |
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Relationship Marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.
As a practice, Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
Source: en.wikipedia.org/wiki/Relationship_marketing |
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Revenue sharing has multiple, related meanings depending on context.
In business, revenue sharing refers to the sharing of profits and losses among different groups. One form shares between the general partner(s) and limited partners in a limited partnership. Another form shares with a company's employees, and another between companies in a business alliance.
Source: en.wikipedia.org/wiki/Revenue_sharing |
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A sales lead or "Sales Lead" is the identity of a human or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated (a B2B lead) with the person(s). Sales leads are generic leads - i.e a person shares up for a type of offer, instead of a particular company or brand. come from either lead generation companies processes such as trade fair|trade shows, direct marketing, advertising, Internet marketing, spam, gimmicks, or from sales person prospecting activities such as cold calling. For a sales lead to qualify as a sales prospect, or equivalently to move a lead from the process step sales lead to the process sales prospect, qualification must be performed and evaluated. Typically this involves identifying by direct interrogation the lead's product applicability, availability of funding, and time frame for purchase. This is also the entry point of a sales tunnel, sales funnel or sales pipeline. Sales leads are typically found in the real estate mortgage, insurance and finance industry.
Source: en.wikipedia.org/wiki/Sales_lead |
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In Internet Marketing, Search Advertising is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published.
Source: en.wikipedia.org/wiki/Search_advertising |
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Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.. Usage of the term "search engine marketing" has been inconsistent. The trade association Search Engine Marketing Professional Organization (SEMPO) includes search engine optimization (SEO), and SEO is also included in the industry definitions of SEM by Forrester Research, eMarketer, Search Engine Watch, and industry expert Danny Sullivan. However, the New York Times restricts the definition to 'the practice of buying paid search listings'.
Source: en.wikipedia.org/wiki/Search_Engine_Marketing |
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Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
Source: en.wikipedia.org/wiki/Search_Engine_Optimization |
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Shared Cost-per-mil (CPM) is a pricing model in which two or more advertisers share the same ad space for the duration of a single impression (or page view) in order to save CPM costs. Publishers offering a shared CPM pricing model generally offer a discount to compensate for the reduced exposure received by the advertisers that opt to share online ad space in this way. Inspired by the rotating billboards of outdoor advertising, the shared CPM pricing model can be implemented with either refresh scripts (client-side JavaScript) or specialized rich media ad units. Publishers that opt to offer a shared CPM pricing model with their existing ad management platforms must employ additional tracking methods to ensure accurate impression counting and separate click-through tracking for each advertiser that opts to share a particular ad space with one or more other advertisers.
Source: en.wikipedia.org/wiki/Compensation_methods |
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Shopping cart software is software used in e-commerce to assist people making purchases online, analogous to the American English term 'shopping cart'. In British English it is generally known as a shopping basket, almost exclusively shortened on websites to 'basket'.
The software allows online shopping customers to accumulate a list of items for purchase, described metaphorically as "placing items in the shopping cart". Upon checkout, the software typically calculates a total for the order, including shipping and handling (i.e. postage and packing) charges and the associated taxes, as applicable.
Source: en.wikipedia.org/wiki/Shopping_cart_software |
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A Unicast advertisement is an Internet advertisement that consists of a video played like a TV commercial, usually in a pop-up or pop-under advertisement. Unicast ads have the same influence and power as a regular TV commercial, except they allow the viewer to click on the ad in order to go to the company's website, or get more information.
Source: en.wikipedia.org/wiki/Unicast_ad |
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Value Per Action (VPA) refers to an online marketing business model similar to the Cost Per Action (CPA) model. While Cost Per Action provides a low risk arrangement in which the seller only pays an advertising fee when a consumer takes action (such as purchasing their product) Value Per Action extends that model to add revenue sharing with the consumer.
Source: en.wikipedia.org/wiki/Value_Per_Action |
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Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed. This is the kind of advertising most prominent in television, and many advertisers will use the same clips for both television and online advertising.
Source: en.wikipedia.org/wiki/Online_advertising |
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Due to the ubiquity of email marketing, and the expense of direct mail and telemarketing, voicemail marketing presented a cost effective means by which to reach people directly, by voice.
Abuse of consumer marketing applications of voicemail marketing resulted in an abundance of "voice-spam", and prompted many jurisdictions to pass laws regulating consumer voicemail marketing.
Source: en.wikipedia.org/wiki/Direct_marketing |
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Wallpaper ad: An ad which changes the background of the page being viewed.
Source: en.wikipedia.org/wiki/Online_advertising |
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