| Performance-based Advertising |
| With performance-based advertising, the advertiser pays only for measurable results. With other forms of advertising they pay regardless of results. Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to directly measure user actions that result from the advertisement. In fact, over half of all internet advertising is performance-based today. Source: en.wikipedia.org/wiki/Performance-based_advertising |
