Glossary | Joomla Ads Pay Per Click

Conversion

A conversion occurs when a prospective customer clicks on an advertisement and purchases a product, subscribes to a service, etc.

Geo Targeting

Geo targeting is the method of determining the geolocation (the physical location) of a web site visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, etc.

Click-through Rate

Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions).

Cost Per Click

Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

Pay Per Click

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked.